Building a business case

Step-by-step approach to building a business case

Development of an opportunity requires both:

  1. The ability to gain regulatory approval to undertake the enterprise; and
  2. A viable business case for the planned enterprise.
    The process to navigate the regulatory pathway is described under “Regulatory requirements: What land can be developed and what land cannot? What are the requirements that must be met?”

This section addresses development of a viable business case for the planned enterprise.

Purpose of preparing a business case

Development of a business case for any proposed cropping development is a practical approach in demonstrating the benefits, costs and risks associated with the proposed development.

A well-developed business case provides a solid foundation for any project, ensuring that the proposed development is viable, aligned with the enterprise goals, and has the necessary support and resources to succeed.

The benefits of developing a business case include:

  1. Rigour: The process of preparing a business case requires rigorous thinking on a range of issues that helps consolidate thoughts and requires questioning, quantification and evaluating of options, resulting in improved clarity and detail on
  2. Justification: By outlining the potential benefits, risks, and costs of a project, a business case, helps landowners evaluate whether the proposed enterprise is worth pursuing.
  3. Planning: A business case helps in planning by identifying the project’s objectives, deliverables, timelines, and resources required. It helps ensure that everyone involved is on the same page and working towards a common goal.
  4. Budgeting: A business case helps in determining the financial implications of the project. It estimates the costs involved and the potential returns, allowing a landowner to allocate resources accordingly.
  5. Risk management: A business case helps in identifying and assessing risks associated with the project. It enables landowners to identify potential roadblocks before they occur and options to avoid or mitigate risks.
  6. Communication: A business case serves as a communication tool for landowners, including investors, employees and customers. It helps to articulate the project’s purpose and goals, and how it aligns with the overall enterprise strategy.
  7. Decision-making: A business case provides landowners with the information they need to make informed decisions about the project. It helps landowners evaluate the potential benefits, risks, and costs of the project, and determine whether it’s feasible and worthwhile.
  8. Regulatory approvals: The technical and commercial justification for a business case may be required to support regulatory approvals (especially for any required vegetation clearing or irrigation water allocation).

Notwithstanding the benefits of preparing a business case, it should remain a living document, and provide a guide for investment and implementation that is constantly updated as new information and experience comes to hand.

Key elements of a business case

Preparation of a business plan provides the means to organise thoughts and rigorously evaluate the assumptions of a proposed development. Key elements of a business plan and the rationale are summarised in the following sections. A template for preparation of a cropping business plan, incorporating links to relevant information and resources, is available here.

Key elements of a business case

Outline the background of the property, the ownership and structure of the business and the vision of the proposed cropping enterprise. While this information may be obvious to the landowner, it sets the scene for other parties with an interest in the business plan (financiers, technical and commercial advisors, government regulators etc.).

Climate, land and water resources

Assessing the suitability of climate and soil type, plus availability of water resources (for irrigated cropping) and matching these to proposed crops is critical to success of any cropping enterprise. A rigorous soil and land capability assessment process is recommended.

Where development requires clearing of regulated native vegetation, a specific process to soil mapping and land capability assessment is required to secure regulatory approval as outlined in the Business Case Template.

Proposed cropping development and farming systems

A detailed description of the proposed cropping development, including target crops, location, area, implementation schedule, crop management, water requirements (for irrigation), and farm management requirements (machinery, infrastructure, labour) is required to ensure all considerations are included in the plan.

Regulatory approval and natural hazard planning

Any cropping development may trigger a requirement for compliance with numerous pieces of legislation, particularly vegetation management. Recognition of legislative requirements, assessment of their relevance to the proposed development, and securing relevant approvals for the proposed development is critical to the legal implementation of the proposed project. A detailed list of legislation and links to resources is provided in the Business Case Template.

In addition to regulatory approvals, recognition of potential natural hazards (floods, bushfire etc) may be required for development approvals and is critical for enterprise sustainability. Links to mapping resources to identify natural hazards are provided in the Business Case Template.

Marketing Plan

A clear plan for marketing the proposed commodity or product is necessary to provide all parties with confidence in the commercial success of the planned enterprise. This should include an understanding of the outlook for the target crops, the target markets, route to market and logistics of harvesting, processing and delivering a crop to market.

Organisational Capacity

Establishment and operation of a successful cropping enterprise requires an appropriate set of skills, capability and personnel, plus assistant from supporting professional advice. Planning the organisational structure to provide the capacity to deliver the proposed cropping enterprise is a key pillar to success.

Financial Plan

A robust financial analysis of anticipated costs and returns is mandatory to the investment decision in development of a cropping enterprise. Financial assumptions, particularly realised yield and market prices and operational costs can all vary significantly from planned, so financial measures should be evaluated to ensure they remain robust across a range of sensitivities.

A crop budgeting template is provided with the Business Case template.  The Business Case template includes links to example farm budgets and recent commodity prices.

Risk Assessment

Risks identified throughout the business plan should be assessed against the project risk appetite. Application of a standard approach to risk assessment consistent with AS/NZS ISO 31000, involving assessment of risk liability and consequence, is recommended. Design, management and monitoring measures to mitigate risks should be identified and included in the plan. It is suggested that a project should not proceed if any risks have a residual rating (after identification of mitigation measures) is 15 or more.

SWOT Analysis

A SWOT analysis provides a summary of the strengths, weaknesses, opportunities and threats of the proposed developments, and may highlight strategies to reinforce strengths and opportunities and reduce/mitigate weaknesses and threats.

Assistance with Plan Preparation

Support is available through the following Queensland Government programs:

Further details are provided through the links above.

These programs, and other funding opportunities identified in the Funding opportunities and support services section provide support for individual elements that contribute to preparation of a business case, or overall business plan collation.

Professional services that may assist with technical, regulatory, commercial and financial elements of a business case are listed under Professional Resources.